Thoughts on Publishing Articles
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Possibly the greatest benefits I think you will obtain from writing and publishing articles online would be the following:
Ø Exposure: The first benefit is to gain exposure for you and your thoughts and expertise in the public domain. This has value to you in a number of ways. People who view what you have written may like your content and how you write and you may be able to obtain some contract writing work from them and as people read your material, they may wish to read future articles from you so you gain followers.
Ø Back Traffic: Your written articles usually allow you to advertise yourself and your website or blog at the end of the article in some format. This can get you traffic back to those sites where you have an opportunity to showcase products you may be selling or even to get you some additional “Ad” revenue from Google AdSense or another advertiser you are working with.
Ø Sharing of Information: This is a medium that allows you to share nuggets of information with others. If you wish to help others with some aspect of their lives whether it be how to do something, review of a product, travel or recipe ideas, etc., this gives you the opportunity to share what you have learned with others on a global scale.
Ø Career Writing: Working through writing a number of articles could be the springboard that leads you to a future writing career. Article writing could lead to contract writing to affiliated writing (with a corporation or news agency) and even ultimately to a job – either as a writer or as a publisher, editor, etc. in the writing profession. There is no telling where you might end up once you get started.
Ø Lastly, the articles you create could become chapters in a future book you might write – with some tweaking of course to ensure you complement the flow of the book – but this work completed could also lead to some published book revenues for you in your future.
There are a few other things to think about as you start writing and publishing your articles. The first thought about this is where do you publish them? I have some thoughts on this matter as I have tried different online publishing services with varying degrees of success. First, some companies promise electronic distribution of your articles to various news services. My experience with these services is somewhat skeptical as I do have an IT (Information Systems) development background.
I know that to automatically “push” an article to a 3rd party service electronically usually requires the company to build what is known as an “Application Programming Interface (API)” with them. These take time to build and the 3rd parties often change their “Interface” specifications so you constantly have to monitor and update the API’s you have built to them to ensure they keep working.
Secondly, you can get these 3rd parties to “Pull” the documents from your database – but this means exactly the reverse. You have to “Publish” your API specifications for them on your website and then they have to build the interfaces in order to “Pull” the documents from you – so that is a lot of work on their part to get at your documents. And then you have to make these work with many online publishers – not just one – to be deemed a credible distribution service.
Testing this theory in recent times, I signed up with a few of these services and started publishing my documents with them. I found that the articles I gave them got very little views except for when I was promoting them from these sites myself manually using my own PIN buttons or a product like “Buffer” or “Hootsuite” to get them to social platforms like Twitter, Pinterest or Google Plus. So this means the flow was to Publish on the distributor platform first, then push them myself to social media platforms and then hopefully get them viewed and have someone click on the link at the end of each article to go to my website where I could finally showcase something for them (products or ads) that they might actually buy. I learned that I was far better off with taking one of the two following approaches with articles I wrote:
1) Partner directly with online newspapers and/or magazines who would then directly showcase my articles to their customer base so I could get the desired and widened exposure I wanted; and, also:
2) Put the articles directly on my website or blog where I had “showcase-able and purchasable” items and ads so that anyone wanting to read the ads went directly there. Note: This had the added benefit that I would receive a revenue share from the ads rather than giving this ad revenue to the article distributor – who wasn’t doing much for me distribution-wise in any event.
So this is what I do now with articles I publish – and it is making a significant and positive difference in both my traffic to my website and to my Google AdSense revenue numbers.
Hopefully, these thoughts will be useful to you. I wish you the best of luck with your content creation efforts and your online business.